Articles about Speed & Performance

This category is about website speed and how it is measured. We guarantee a Google PageSpeed Insights Performance score of 80 or higher on mobile, measured on delivery day, on the home page and one page of each main type. We take five measurements per page and the median counts. If the score is not reached, we fix it at no charge before delivery closes. We guarantee the score, not search rankings. Mobile is the basis because Google's own tools simulate a mid-range phone on a mobile network, and Google uses the mobile version of a site for indexing, so a page that is fast on a desktop can still be slow where most visitors meet it. Articles here explain these ideas in plain language. Until they are published, the speed guarantee page has the full terms and the method of measurement.