Every project goes through five stages. Each stage starts after you approve the one before. Each has a clear deliverable, an approval point and a clear benefit for you.
If you want to know in advance what will happen, in what order and who decides each time, the process puts it all in writing. The stages count down from T−5 to T−0, like a launch. A business website project succeeds when decisions are closed on time and what "done" means is written down from the start.
Every stage has four fixed parts: what we do, what you get, when you approve, what you gain. You can use them as a checklist for any partner, even for us.
T−5
We learn how your business works, who decides, what the website is for and which limits apply: technical, legal or operational.
A short written project outline: the audiences you serve, what each one needs, a first picture of the content and our assumptions.
When you have read the outline and confirmed that it describes the project you want.
Agreement from day one. Any disagreement shows up early, not in week six, when a change costs more.
T−4
Before colors and fonts, we organize the content so it is easy to find: which pages exist, in what order the information appears, how the visitor moves around. Then we draw simple page layouts, without colors.
The page map and one layout for each main page type.
When someone on your team can find every important answer in the layouts on their own.
Feedback about what matters. You know early whether a point is about structure or about looks.
T−3
We apply the visual design: layout, fonts, colors, elements. We write the choices down as rules, so all pages look alike, today and later.
The designed main pages, together with the document of rules.
On the designed pages, after the structure has already been approved. That is why the comments are few and short.
Consistency across all pages, with a design that works well on a computer, tablet or phone.
T−2
We build the approved design as a working website and take care of basic speed. We test it on different devices. We check accessibility, usability, security and updates.
A working website at a test address, together with the results of the checks. The speed guarantee applies to everything we deliver.
After you see the working website and the results.
A website checked by us before your visitors see it.
T−1 → T−0
We run the final checks and your website goes online. We hand over access details and documentation. We show you how to make updates yourself.
The live website, the access details and the documentation.
Before launch, on a final checklist that you sign.
Independence. You have all the access and knowledge to manage your website.
The process is for businesses and organizations that want to explain their work clearly and earn the trust of their visitors: clinics, professional services, software companies, organizations with strict regulatory demands (see the industries). It works best when one person is responsible for decisions and the team values a clear order of steps.
The process pays off most when you approve the structure first and the design after. Steady communication with a clear schedule also helps. Changes go through the agreed project scope, so you always know what is changing. This way the project keeps its pace, and the result is what you expect.
Working together succeeds when each side knows its role. We set the structure and the process, guide you through the key decisions, deliver what was agreed and keep you informed about progress. You provide information and approvals on time, name one person responsible for decisions and follow the agreed outline with its milestones. The time needed from your side is explained on the project investment page.
Revisions are part of the process and happen inside the stage they belong to. A request outside the agreed scope is assessed and recorded before any change is made. Every change is written and agreed. This protects you, and it protects us too.
Each stage ends with something you can read and approve. That way problems are solved early, while they cost little. Misunderstandings are avoided, the result is predictable and you get a website you will use for years. The process is designed for organizations that value clarity and consistency.
Before any code is written, a platform needs its purpose, users, rules, limits, data and the checks that show it works, all in writing. That way the build answers the questions your business really has.
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Read the articleA business website usually takes four to ten weeks. The length depends mostly on how fast the content and the approvals arrive. That is why we name one person responsible for decisions from the start.
Yes, that is the purpose of the approval. You see the outline, the layouts, the designed pages and the working website before the next stage starts.
We assess it, explain what it affects and record it. Small changes are usually easy to fit in. Bigger ones are agreed in writing before the work starts.
Your website is online. You receive all the access details and the documentation, so you can manage it with confidence.
Send a project request. We read it, reply and suggest the next steps for your business.
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