Articles about Structure from iwebforyou: practical, plain-language guidance on websites, SaaS platforms and cloud for you.
This category collects our articles about structure: how the content of a business website is organised so that a visitor can find it, understand it and act on it. Structure means deciding what information exists, how it is grouped, what a visitor sees first and how they move between pages. The articles here argue that structure comes before design, because design can only support an order that already exists, and that most corporate websites fail for lack of it rather than because they look dated. They also describe the usual causes of failure: no overall structure, generic wording, mixed audiences and no help with the decision. Every article is written in plain language and closes with answers to the questions readers ask most often. If you are planning a new site or reviewing an old one, start here, before any talk of colours or layouts.
2 articles
A corporate website works when visitors can understand, compare and trust what they find. Five foundations make that happen: overall structure, specific wording, one reader for each page, help with the decision, and design at the end.
Read the articleStructure is how a website's content is organised, so it is easy to find and understand. Design is how it looks. Structure comes first, because design shows off an order that already exists.
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