Articles about Decision-Making

This category looks at websites from the point of view of the person who has to decide. A business website is a place where a visitor understands what you offer, checks whether it fits and chooses what to do next, so it works best when it is built as a decision system first, with marketing on top of that structure. The articles here describe how decision-makers actually assess a site: whether it is relevant to them, whether the organisation is credible, what exactly is offered, what the risk is and what happens next. They draw on research from Nielsen Norman Group and on the Stanford web credibility guidelines, such as easy contact, a visible organisation and error-free content. Each piece ends with short answers to common questions. Read them if you want your site to support evaluation instead of pushing a message.